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My first role on this project was to create a logo that represented the many different areas of accountancy and financial advice covered by the company. I decided on a graphical representation of a leaf reflecting the growth in the company name and layered this up reflecting the different areas. The only direction from the client was to use blue as the main colour and to use lots of inspirational imagery, nothing too abstract. I went for very light, fresh cyan shades with lots of white space to keep the content easy to digest.